B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- call answer rate for digital marketing phone callers (2025)
61% of callers speak with a person.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier C
https://plumbingseo.agency/blog/lead-quality-scoring-plumbers ↗
Source Article
Lead Quality Scoring for Plumbers: Which Calls Matter?
- Not every call deserves the same follow-up. Score by service intent, urgency, job value, location, and whether the call booked.
- Emergency leaks, sewer backups, water heaters, repipes, and in-area booked appointments are worth more than DIY advice or out-of-area price shoppers.
- Track cost per b…
Original Research
Invoca
· Original study ↗
Methodology
Invoca 2025 call benchmark report, as reported by Supply House Times
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketing phone callers: 61% call answer rate. Source: Invoca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invoca-callers-speak-person-2025
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<blockquote cite="https://lighthousedata.io/data/invoca-callers-speak-person-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- call answer rate for digital marketing phone callers<br><small>Source: Invoca (2025) · <a href="https://lighthousedata.io/data/invoca-callers-speak-person-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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