B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- engagement growth rate for Intro Travel (2024)
Intro Travel achieved a 26% year-over-year engagement increase from their paid media campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Noise Media Group
Primary
Tier B
https://www.noisemediagroup.co.uk/clients/intro-travel ↗
Source Article
Intro Travel Case Study | Paid Media & Social Growth
Paid Social · Search · Student
The student travel campaign that turned scrolls into stamped passports.
The Story
Intro Travel didn't want to go viral. They wanted to go global. The student audience was dreaming of adventure, and the campaign aimed to turn that into bookings.
We ran always-on paid so…
Original Research
Noise Media Group
· Original study ↗
Methodology
Agency-reported year-over-year engagement growth from paid social campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Intro Travel: 26% engagement growth rate. Source: Noise Media Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intro-travel-engagement-increase-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/intro-travel-engagement-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- engagement growth rate for Intro Travel<br><small>Source: Noise Media Group (2024) · <a href="https://lighthousedata.io/data/intro-travel-engagement-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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