B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- engagement growth rate for Instagram (2025)
Instagram engagement grew 28% year-over-year according to Sprout Social's 2025 Content Benchmarks Report.
- Retail brands specifically saw engagement drop despite posting more frequently
- Reels outperformed every other post type while single-image posts declined
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.itshco.com/blog/social-media-luxury-watch-jewelry-retailers-2026 ↗
Source Article
Social Media for Luxury Watch and Jewelry Retailers in 2026
Social media for luxury jewelry retailers is the content engine that feeds every other marketing channel. Paid ads, brand recall, foot traffic. Social is not a direct revenue channel or a lead generation machine. It is still not optional.
The video you learn to make for Instagram Reels becomes the c…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social's 2025 Content Benchmarks Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 28% engagement growth rate. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-engagement-growth-28pct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-engagement-growth-28pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- engagement growth rate for Instagram<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/instagram-engagement-growth-28pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.