B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18.9%
18.9% -- lead conversion rate for Internal Network franchise leads (referrals, existing franchisees, proactive outreach) (2025)
Internal Network franchise leads converted at a rate of 18.9% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FranConnect
Primary
Tier B
https://www.franchiseninja.ai/franchise-education-center/lead-volume-to-conversion-efficiency ↗
Source Article
From Lead Volume to Conversion Efficiency: What the Data Really Says | Franchise Ninja
From Lead Volume to Conversion Efficiency: What the Data Really Says
For years, franchise development has been obsessed with one metric: more leads. More portals, more digital ads, more trade shows. But the 2025 Franchise Sales Index from FranConnect shows that the brands growing fastest didn’t win …
Original Research
FranConnect
· Original study ↗
Methodology
Conversion of Internal Network leads vs 0.9% for generic Internet leads and 0.6% for franchise website leads (21× gap), per FranConnect 2025 Franchise Sales Index. Cited by Franchise Ninja.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internal Network franchise leads (referrals, existing franchisees, proactive outreach): 18.9% lead conversion rate. Source: FranConnect (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internal-network-lead-conversion-2025
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<blockquote cite="https://lighthousedata.io/data/internal-network-lead-conversion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.9%</strong> -- lead conversion rate for Internal Network franchise leads (referrals, existing franchisees, proactive outreach)<br><small>Source: FranConnect (2025) · <a href="https://lighthousedata.io/data/internal-network-lead-conversion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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