B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
6.62%
6.62% -- interaction rate for interactive video ads (2013)
Interactive video ads in North America had an interaction rate of 6.62% in 2013.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.62%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
90
Methodology
30
Freshness
95
Sources (5)
Sizmek
Primary
Tier B
http://www.emarketer.com/Article/Majority-of-Interactive-Videos-Viewed-Through-End/1010766 ↗
Source Article
Majority of Interactive Videos Viewed Through the End
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Original Research
Sizmek
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive video ads: 6.62% interaction rate. Source: Sizmek (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-video-interaction-rates-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-video-interaction-rates-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.62%</strong> -- interaction rate for interactive video ads<br><small>Source: Sizmek (2013) · <a href="https://lighthousedata.io/data/interactive-video-interaction-rates-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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