B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- engagement rate difference for Instagram (2024)
On Instagram, video formats receive 38% more engagement compared to photos.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://www.watchity.com/blog/the-best-short-video-formats-for-social-media/ ↗
Source Article
The best short video formats for social media
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Nowadays, we receive a vast amount of visual stimuli, largely due to digital channels. That’s why capturing attention with short video formats on social media is crucial right from the beginning, helping the audience to engage more easily without overlooking the con…
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from a Hootsuite study; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 38% engagement rate difference. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-video-engagement-vs-photos
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-video-engagement-vs-photos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- engagement rate difference for Instagram<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/instagram-video-engagement-vs-photos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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