B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
937,119
937,119 -- median views per post for Instagram Reels (2026-06)
The median number of views per Instagram Reel among large public accounts was 937,119.
- Sample consists of large, established accounts (global brands and top creators) rather than nano-influencers
- Instagram counts Reel views generously (under a second of autoplay)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
937,119
Unit
Count
Data Vintage
2026-06
Entity
Sample Size
334
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialCrawl Research
Primary
Tier A
https://www.socialcrawl.dev/blog/social-media-engagement-rate-benchmarks-2026 ↗
Source Article
Social Media Engagement Rate Benchmarks 2026 (1,269 Posts)
Social Media Engagement Rate Benchmarks 2026 (1,269 Posts)
By SocialCrawl Research···10 min read
We measured engagement rate on 1,269 recent posts from 79 major accounts. TikTok's median beats Instagram and YouTube in all 6 categories. Full data + method.
Every "average engagement rate" chart you've…
Original Research
SocialCrawl Research
· Original study ↗
Methodology
Median views across recent Reels from large public accounts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels: 937,119 median views per post. Source: SocialCrawl Research (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-reels-median-views-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-reels-median-views-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>937,119</strong> -- median views per post for Instagram Reels<br><small>Source: SocialCrawl Research (2026-06) · <a href="https://lighthousedata.io/data/instagram-reels-median-views-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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