B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
849,300,000
849,300,000 -- potential ad reach for Instagram (2020)
Instagram has a potential advertising reach of 849.3 million users.
- Global platform figure cited parenthetically in a profile of Venezuelan digital entrepreneurs without specifying the exact measurement date or methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
849,300,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instagram (Facebook)
Primary
Tier B
https://www.caracaschronicles.com/2020/09/13/instagram-the-emerging-market-of-venezuelan-entrepreneu… ↗
Source Article
Instagram: The Emerging Market of Venezuelan Entrepreneurs | Caracas Chronicles
Instagram: The Emerging Market of Venezuelan Entrepreneurs
With the brick and mortar stores out of reach and the disintegration of the commercial network, many people are launching small businesses and the picture-sharing network is their marketplace
What Hugo Chávez used to call “socialism of the 2…
Original Research
Instagram (Facebook)
· Original study ↗
Methodology
Platform advertising reach figure cited in article, likely from Instagram/Facebook advertising data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 849,300,000 potential ad reach. Source: Instagram (Facebook) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-potential-ad-reach-849m
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<blockquote cite="https://lighthousedata.io/data/instagram-potential-ad-reach-849m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>849,300,000</strong> -- potential ad reach for Instagram<br><small>Source: Instagram (Facebook) (2020) · <a href="https://lighthousedata.io/data/instagram-potential-ad-reach-849m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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