B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1,800,000
1,800,000 -- potential ad reach for Peloton (2024)
Peloton's ad on the Times Square Cube had a potential reach of 1.8 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,800,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier B
https://qa.outfront.dev/blog/new-year-new-media ↗
Source Article
New Year, New Me(dia): Resolve to Build Your Brand with Out of Home Advertising
New Year, New Me(dia): Resolve to Build Your Brand with Out of Home Advertising
January 2, 2024
Happy New Year from all of us at OUTFRONT! We hope that you and yours have enjoyed a happy and safe holiday season and that you’re as excited about 2024 as we are.
With a brand-new calendar comes the chan…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
Campaign case study cited via Instagram source; platform-provided potential reach for a specific OOH placement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Peloton: 1,800,000 potential ad reach. Source: OUTFRONT Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peloton-times-square-cube-reach-1-8m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/peloton-times-square-cube-reach-1-8m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,800,000</strong> -- potential ad reach for Peloton<br><small>Source: OUTFRONT Media (2024) · <a href="https://lighthousedata.io/data/peloton-times-square-cube-reach-1-8m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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