C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
6%
6% -- engagement rate for Instagram Micro influencers (2025)
Instagram micro influencers have an average engagement rate of 6%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Later
Primary
Tier A
https://later.com/blog/micro-influencer-marketing/amp/ ↗
Source Article
How to Work with Micro Influencers to Grow your Brand in 2025
Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience.
But who are Micro influencers, how much do they charge, and why should Micro influencer marketing be part of your social media strategy?
We’re breakin…
Also cited by
2026-09-18
Original Research
Later
· Original study ↗
Methodology
Average engagement rate provided for Instagram Micro influencers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Instagram Micro influencers: 6% engagement rate. Source: Later (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-micro-influencer-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-micro-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- engagement rate for Instagram Micro influencers<br><small>Source: Later (2025) · <a href="https://lighthousedata.io/data/instagram-micro-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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