B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- fake follower rate for Instagram influencers (2025)
Over 42% of Instagram influencers have at least one-third fake followers according to Favikon's 2025 report.
- Reported as over 42%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Favikon
Primary
Tier B
https://amt.ai/blog/influencer-database ↗
Source Article
What Is an Influencer Database, and Why Most Brands Are Using the Wrong One
Original Research
Favikon
· Original study ↗
Methodology
Favikon 2025 Influencer Integrity Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram influencers: 42% fake follower rate. Source: Favikon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-influencers-fake-followers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-influencers-fake-followers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- fake follower rate for Instagram influencers<br><small>Source: Favikon (2025) · <a href="https://lighthousedata.io/data/instagram-influencers-fake-followers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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