B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- fake follower rate for Kourtney Kardashian (2019)
Kourtney Kardashian had 46% fake followers, ranking third overall among most-followed stars across showbiz and sports in a 2019 study.
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Lighthouse Research Team
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Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Institute of Contemporary Music Performance
Primary
Tier B
https://scsmarketingandpr.co.uk/social-proof-and-the-science-behind-why-people-follow-the-crowd/ ↗
Source Article
Social Proof and the Science Behind Why People Follow the Crowd
By SCS Marketing & PR
Originally a term coined by Robert Cialdini in his 1984 book ‘Influence’, Social proof is a psychological and social phenomenon where people ‘copy the actions of others in an attempt to undertake behaviour in a given situation’.
In essence, if large groups are doing it, it must…
Original Research
The Institute of Contemporary Music Performance
· Original study ↗
Methodology
Research by The Institute of Contemporary Music Performance looking at most-followed stars across 'Showbiz' and 'Sports'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kourtney Kardashian: 46% fake follower rate. Source: The Institute of Contemporary Music Performance (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kourtney-kardashian-fake-followers-2019
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<blockquote cite="https://lighthousedata.io/data/kourtney-kardashian-fake-followers-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- fake follower rate for Kourtney Kardashian<br><small>Source: The Institute of Contemporary Music Performance (2019) · <a href="https://lighthousedata.io/data/kourtney-kardashian-fake-followers-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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