B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- instagram engagement rate benchmark good for Instagram micro accounts (10K-100K followers) (2026)
For Instagram micro accounts (10K-100K followers), an engagement rate of 3%+ is considered strong / good.
- Self-published vendor benchmarks
- Includes 4-signal formula (likes, comments, saves, DM shares)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
32,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
GOSO
Primary
Tier A
https://goso.io/tools/engagement-rate-calculator/ ↗
Source Article
Instagram Engagement Rate Calculator, Free
Instagram Engagement Rate Calculator, Free
What is your real engagement rate? Find out now for free.
Just add your Instagram username.
Calculate your Instagram engagement rate using the 2026 4-signal formula: likes, comments, saves, and DM shares. Get an instant result with a benchmark for your acco…
Original Research
GOSO
· Original study ↗
Methodology
GOSO proprietary benchmark dataset across 32,000+ brand accounts tracked over 9+ years (since 2017), last updated 2026-08-25. Tier table also defines bands: under 1% = poor, 1-3% = average for micro accounts. Vendor self-published benchmark data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram micro accounts (10K-100K followers): 3% instagram engagement rate benchmark good. Source: GOSO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-good-engagement-micro-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-good-engagement-micro-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- instagram engagement rate benchmark good for Instagram micro accounts (10K-100K followers)<br><small>Source: GOSO (2026) · <a href="https://lighthousedata.io/data/instagram-good-engagement-micro-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.