B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- instagram engagement rate benchmark good for Instagram mega accounts (1M+ followers) (2026)
For Instagram mega accounts (1M+ followers), an engagement rate of 1%+ is considered strong / good.
- Self-published vendor benchmarks
- Includes 4-signal formula (likes, comments, saves, DM shares)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
32,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
GOSO
Primary
Tier A
https://goso.io/tools/engagement-rate-calculator/ ↗
Source Article
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Original Research
GOSO
· Original study ↗
Methodology
GOSO proprietary benchmark dataset across 32,000+ brand accounts tracked over 9+ years (since 2017), last updated 2026-08-25. Tier table also defines bands: under 0.3% = poor, 0.3-1% = average for mega accounts. Vendor self-published benchmark data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram mega accounts (1M+ followers): 1% instagram engagement rate benchmark good. Source: GOSO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-good-engagement-mega-2026
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<blockquote cite="https://lighthousedata.io/data/instagram-good-engagement-mega-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- instagram engagement rate benchmark good for Instagram mega accounts (1M+ followers)<br><small>Source: GOSO (2026) · <a href="https://lighthousedata.io/data/instagram-good-engagement-mega-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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