C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
5.8%
5.8% -- engagement rate for Instagram (2025)
Instagram has an engagement rate of 5.8% in 2025 according to insights compiled by Dash.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Dash
Primary
Tier C
https://blacksmithseo.com/digital-marketing-trends-ai-search/ ↗
Source Article
Digital Marketing Trends 2025: AI, Search & More
As we step into 2025, digital marketing is undergoing one of its most significant shifts. The emergence of AI-powered search, generative AI, social commerce, and ethical marketing means that brands need to adapt quickly or risk being left behind.
What worked in 2024 won’t be enough in 2025. Business…
Also cited by
2026-09-21
Original Research
Dash
· Original study ↗
Methodology
Bar chart compiled from insights by Dash (social media management platform) on 2025 platform engagement rates; presented as evidence image-based content is less dominant than video.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Instagram: 5.8% engagement rate. Source: Dash (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-engagement-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-engagement-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- engagement rate for Instagram<br><small>Source: Dash (2025) · <a href="https://lighthousedata.io/data/instagram-engagement-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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