B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.45
$0.45 -- cost per click for Instagram ads (apparel industry) (2026)
According to a report by AdEspresso, the average cost per click for Instagram ads in the apparel industry is $0.45.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$0.45
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
AdEspresso
Primary
Tier C
https://kristyting.com/make-money-freelancing/instagram-ad-conversion-rate/ ↗
Source Article
Instagram Ad Conversion Rate and Ad Costs 2026 ⋆ Side Gig Accelerator
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Instagram has become a popular platform for businesses to advertise their products or services. Instagram’s visual nature and large user base m…
Also cited by
2026-09-20
Original Research
AdEspresso
· Original study ↗
Methodology
Apparel industry average CPC; cited from an AdEspresso report; no year stated, publication year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram ads (apparel industry): $0.45 cost per click. Source: AdEspresso (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-apparel-ad-cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-apparel-ad-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.45</strong> -- cost per click for Instagram ads (apparel industry)<br><small>Source: AdEspresso (2026) · <a href="https://lighthousedata.io/data/instagram-apparel-ad-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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