B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
79.56%
79.56% -- platform adoption rate for Instagram (2026)
Instagram leads social platform adoption among marketers at 79.56%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79.56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
http://blog.hubspot.com/blog/tabid/6307/bid/33815/New-Data-Indicates-Twitter-Users-Don-t-Always-Clic… ↗
Source Article
New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot marketer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 79.56% platform adoption rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-adoption-79-56
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-adoption-79-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79.56%</strong> -- platform adoption rate for Instagram<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/instagram-adoption-79-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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