B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
59.9%
59.9% -- platform adoption rate for YouTube (2026)
59.9% of marketers surveyed use YouTube, making it the third most adopted platform for boosting metrics like site traffic, engagement, and audience growth.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59.9%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
http://blog.hubspot.com/blog/tabid/6307/bid/33815/New-Data-Indicates-Twitter-Users-Don-t-Always-Clic… ↗
Source Article
New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 59.9% platform adoption rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-platform-adoption-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-platform-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.9%</strong> -- platform adoption rate for YouTube<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/youtube-platform-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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