B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
802,000,000
802,000,000 -- potential advertising reach for Instagram (2019)
The potential advertising reach on Instagram is 802 million people.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
802,000,000
Unit
Count
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Branex
Primary
Tier B
https://www.branex.ca/blog/how-to-make-money-on-instagram/ ↗
Source Article
How to Make Money on Instagram - A Step by Step Guide
What if I told you that Instagram is a goldmine, you would believe me?
If you’re a pessimist, you might label me a castle-builder. Which I am not. At least most of the time. You’ll know that Instagram is just a fun app that you use to check out your friends.
(Okay, or maybe stalk your ex online).
A …
Original Research
Branex
· Original study ↗
Methodology
Cited in blog article; likely originally from Facebook Ad Planner data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 802,000,000 | |
| 2024 | 1,478,000,000 | +84.3% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 802,000,000 potential advertising reach. Source: Branex (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-ad-reach-802m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-ad-reach-802m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>802,000,000</strong> -- potential advertising reach for Instagram<br><small>Source: Branex (2019) · <a href="https://lighthousedata.io/data/instagram-ad-reach-802m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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