B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
1,478,000,000
1,478,000,000 -- potential advertising reach for Instagram (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,478,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instagram (Meta)
Primary
Tier B
https://gallucci.net/blog/the-outdoor-brands-journey-through-social-media-mastery ↗
Source Article
The Outdoor Brands’ Journey Through Social Media Mastery | social media strategist and content creator for food & beverage cpg brands.
The Outdoor Brands’ Journey Through Social Media Mastery
Every scroll, click, and tap brings us closer to a brand, social media platforms like Instagram, Twitter, and Facebook have transcended their roles as mere networking sites. They have morphed into powerful beacons of digital marketing, illumin…
Original Research
Instagram (Meta)
· Original study ↗
Methodology
Platform advertising reach figure cited by author
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 802,000,000 | |
| 2024 (current) | 1,478,000,000 | +84.3% |
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 1,478,000,000 potential advertising reach. Source: Instagram (Meta) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-potential-advertising-reach
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<blockquote cite="https://lighthousedata.io/data/instagram-potential-advertising-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,478,000,000</strong> -- potential advertising reach for Instagram<br><small>Source: Instagram (Meta) (2024) · <a href="https://lighthousedata.io/data/instagram-potential-advertising-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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