B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- consumers relying on influencer recommendations for consumers (2023)
49% of people rely on influencer recommendations when purchasing products.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fohr
Primary
Tier B
https://archive.fohr.co/resources/fohr-holiday-report ↗
Source Article
Resource | Fohr
Original Research
Fohr
· Original study ↗
Methodology
Fohr influencer + brand survey insights
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 49% | |
| 2024 | 49% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 49% consumers relying on influencer recommendations. Source: Fohr (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-recommendations-49
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<blockquote cite="https://lighthousedata.io/data/influencer-recommendations-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumers relying on influencer recommendations for consumers<br><small>Source: Fohr (2023) · <a href="https://lighthousedata.io/data/influencer-recommendations-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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