B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- consumers relying on influencer recommendations for consumers (2024)
49% of consumers depend on recommendations from social media influencers when looking for brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GlobalWebIndex
Primary
Tier C
https://www.target4biz.com/social-media-network-management/ ↗
Source Article
Social media network management to gain more votes of confidence online
Social Media Marketing
Target4Biz® Helps You Stay on Top of Digital Media to Do More Business
Gain More Votes of Confidence Online
Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong …
Original Research
GlobalWebIndex
· Original study ↗
Methodology
Cited from GlobalWebIndex study in agency marketing page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 49% | |
| 2024 (current) | 49% | 0% |
Segmentation
Industryinfluencer_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers: 49% consumers relying on influencer recommendations. Source: GlobalWebIndex (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-recommendation-dependence
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<blockquote cite="https://lighthousedata.io/data/influencer-recommendation-dependence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumers relying on influencer recommendations for consumers<br><small>Source: GlobalWebIndex (2024) · <a href="https://lighthousedata.io/data/influencer-recommendation-dependence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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