B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5
5 -- average roi for influencer marketing programs (2026)
Well-structured influencer marketing programs across observed mid-market DTC and local service brands deliver an average ROI of 5.2x.
- Only when budgets are built around clear deliverables, creator fit, and measurable conversion goals
- Observed across mid-market DTC and local service brands
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invision8
Primary
Tier A
https://invision8.com/influencer-marketing-budget-guide-2026 ↗
Source Article
Influencer Marketing Budget Guide 2026
Influencer Marketing Budget Guide: Costs to Expect in 2026
Influencer marketing budget guide planning is getting harder in 2026—because pricing is rising, attribution is improving, and platforms are rewarding native, creator-led content more than ever. Here’s a surprising benchmark: across mid-marke…
Original Research
Invision8
· Original study ↗
Methodology
Across mid-market DTC and local service brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
influencer marketing programs: 5 average roi. Source: Invision8 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-roi-2026
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- average roi for influencer marketing programs<br><small>Source: Invision8 (2026) · <a href="https://lighthousedata.io/data/influencer-marketing-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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