B Evidence Grade B Graded under review Safe to Cite Dated

17%

17% -- average cart value lift for small to medium sized CPG businesses using micro influencer content (2023)

Name: Average Cart Value Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2023 · n=30 · ApexDrop

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Attribution: ApexDrop View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

17%

Unit

Percentage

Data Vintage

2023

Entity

small to medium sized CPG businesses using micro influencer content

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ApexDrop Primary Tier B

https://www.pipelineology.com/e23/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

E23 – Micro Influencer Marketing with Zak Stahlsmith, Pipelineology | Done For You LinkedIn Outreach & Content

E23 – Micro Influencer Marketing with Zak Stahlsmith If you’ve wanted to start using influencers to promote your products, but don’t have the 6 or 7 figure budget, Zak will share how you can start using Micro Influencer marketing at a much lower cost while still driving great results. Discover: - Za…

Original Research

ApexDrop · Original study ↗

Methodology

Same 90-day A/B test across 30 SMB brands as the conversion lift study

Methodology documented

Segmentation

IndustryCPG Company SizeSMB RoleAll marketers Channelinfluencer

Cite this stat

Plain Text

small to medium sized CPG businesses using micro influencer content: 17% average cart value lift. Source: ApexDrop (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-content-cart-value-lift-17pct

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<blockquote cite="https://lighthousedata.io/data/influencer-content-cart-value-lift-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- average cart value lift for small to medium sized CPG businesses using micro influencer content<br><small>Source: ApexDrop (2023) · <a href="https://lighthousedata.io/data/influencer-content-cart-value-lift-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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