B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.8%
4.8% -- average cart value lift for Co-op Sweden recipe shoppers (2022)
At Co-op in Sweden, consumers who shop by recipe have an average cart value 4.8% higher than non-recipe cart value.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northfork
Primary
Tier B
https://northfork.ai/blog/grocery-retail-sectors-appetite-for-data-continues-to-grow ↗
Source Article
Grocery retail sector's appetite for data continues to grow
Louise Taylor
Data and insights can be hugely revealing - and hugely valuable. The Merkle Retail Media Research Report 2022 recently pointed this out in relation to retail media. It reported that data and insights have become standalone products, decoupled from media buys.
Grocery retail data
We can…
Original Research
Northfork
· Original study ↗
Methodology
Northfork work with Co-op Sweden
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Co-op Sweden recipe shoppers: 4.8% average cart value lift. Source: Northfork (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coop-sweden-recipe-cart-value-lift
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<blockquote cite="https://lighthousedata.io/data/coop-sweden-recipe-cart-value-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- average cart value lift for Co-op Sweden recipe shoppers<br><small>Source: Northfork (2022) · <a href="https://lighthousedata.io/data/coop-sweden-recipe-cart-value-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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