B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- willingness to pay premium for sustainable products for Indian urban consumers (2025-12)
58% of surveyed Indian urban consumers are willing to pay up to 10% more for a greener or sustainable choice.
- Source text states 'nearly 58%' or '58%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Great Lakes Institute of Management, Gurgaon
Primary
Tier A
https://www.ideapreneurindia.com/2025/12/indian-consumers-want-to-be-sustainable.html ↗
Source Article
“Indian Consumers Want to Be Sustainable But Only If Brands Make It Easy, Affordable, and Honest”, Finds Great Lakes’ New Study
“Indian Consumers Want to Be Sustainable But Only If Brands Make It Easy, Affordable, and Honest”, Finds Great Lakes’ New Study
- 58% consumers willing to pay up to 10% more for a sustainable choice
- Consumers show a clear inclination toward eco-friendly and socially responsible brands, with 46% of…
Original Research
Great Lakes Institute of Management, Gurgaon
· Original study ↗
Methodology
Survey of 100+ respondents, unveiled at Great Lakes Gurgaon Winter Conference on Sustainable Business 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian urban consumers: 58% willingness to pay premium for sustainable products. Source: Great Lakes Institute of Management, Gurgaon (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian-consumers-green-premium-2025
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<blockquote cite="https://lighthousedata.io/data/indian-consumers-green-premium-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- willingness to pay premium for sustainable products for Indian urban consumers<br><small>Source: Great Lakes Institute of Management, Gurgaon (2025-12) · <a href="https://lighthousedata.io/data/indian-consumers-green-premium-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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