B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- willingness to pay premium for sustainable products for global consumers (2025)
Approximately 72% of global consumers reported being willing to pay a premium for sustainable products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
China Economic Information Service
Primary
Tier A
https://martechasia.net/pr-newswire/xinhua-silk-road-shanghai-fashion-week-ranks-4th-in-latest-vital… ↗
Source Article
Xinhua Silk Road: Shanghai Fashion Week ranks 4th in latest vitality index report | MartechAsia
BEIJING, April 3, 2026 /PRNewswire/ — Shanghai Fashion Week has risen to the fourth place globally, overtaking New York, according to a report released Thursday in Shanghai. The Global Fashion Industry Index-Fashion Week Vitality Index Report (2025), issued by China Economic Information Service, des…
Original Research
China Economic Information Service
· Original study ↗
Methodology
Fashion Week Vitality Index Report (2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 72% willingness to pay premium for sustainable products. Source: China Economic Information Service (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-premium-sustainable-fashion-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-premium-sustainable-fashion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- willingness to pay premium for sustainable products for global consumers<br><small>Source: China Economic Information Service (2025) · <a href="https://lighthousedata.io/data/consumers-premium-sustainable-fashion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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