B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- willingness to pay premium for sustainable products for Generation Z consumers (2022)
72% of Generation Z consumers are willing to pay more for sustainable products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Company
Primary
Tier C
https://www.trykitchenhub.com/post/time-to-fire-up-restaurant-sustainability ↗
Source Article
Time to Fire Up Restaurant Sustainability | KitchenHub Blog
More people around the world are increasingly aware of their role in protecting and preserving the environment - in short, adopting a sustainable lifestyle. In the case of restaurants, sustainability means having policies and principles that protect, preserve and restore the natural environment. It …
Original Research
Nielsen Company
· Original study ↗
Methodology
Cited from Nielsen Company consumer survey; secondary citation in blog post
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Generation Z consumers: 72% willingness to pay premium for sustainable products. Source: Nielsen Company (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-pay-more-sustainable-products
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<blockquote cite="https://lighthousedata.io/data/gen-z-pay-more-sustainable-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- willingness to pay premium for sustainable products for Generation Z consumers<br><small>Source: Nielsen Company (2022) · <a href="https://lighthousedata.io/data/gen-z-pay-more-sustainable-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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