B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- blog readership rate for Urban 15-29 year olds in India (2020)
In 2020, 46% of urban 15-29 year olds in India were blog readers according to the ICUBE report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://truehost.co.in/how-many-people-in-india-read-blogs/ ↗
Source Article
How Many People In India Read Blogs? (2026)
Blogs have become an increasingly popular medium for sharing ideas and opinions in India over the past decade.
With a massive population and rising internet penetration, India represents a major opportunity for growth in the blogging space.
However, estimates vary widely on just how many Indians act…
Original Research
Kantar
· Original study ↗
Methodology
ICUBE 2020 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Urban 15-29 year olds in India: 46% blog readership rate. Source: Kantar (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-youth-blog-readers-2020
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<blockquote cite="https://lighthousedata.io/data/india-youth-blog-readers-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- blog readership rate for Urban 15-29 year olds in India<br><small>Source: Kantar (2020) · <a href="https://lighthousedata.io/data/india-youth-blog-readers-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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