B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- blog readership rate for active internet users (2026)
77% of all active internet users regularly read blogs according to Universal McCann.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Universal McCann
Primary
Tier C
http://www.yourmembership.com/articles/167/Benefits-of-Blogging-for-Nonprofits.htm ↗
Source Article
Feature Articles
Original Research
Universal McCann
· Original study ↗
Methodology
Cited from Universal McCann research; original methodology not stated
Methodology documented
Segmentation
IndustryNonprofit
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
active internet users: 77% blog readership rate. Source: Universal McCann (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/active-internet-users-read-blogs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/active-internet-users-read-blogs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- blog readership rate for active internet users<br><small>Source: Universal McCann (2026) · <a href="https://lighthousedata.io/data/active-internet-users-read-blogs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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