B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- customers saying experience as important as products for customers in India (2024)
90% of customers in India state that the experience a company provides is just as important as its products and services.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://daiom.in/5-trends-to-watch-out-for-marketers-in-2024/ ↗
Source Article
5 Trends to watch out for Marketers in 2024
Introduction
Stepping into 2024, the tech landscape experiences a revolutionary shift driven by the unstoppable progression of Generative AI technologies. Beyond mere efficiency tools, these innovations have become integral to strategic planning and creative execution.
Marketers, creatives, and soft…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce State of the Connected Customer report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers in India: 90% customers saying experience as important as products. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-cx-importance-90
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<blockquote cite="https://lighthousedata.io/data/india-cx-importance-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- customers saying experience as important as products for customers in India<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/india-cx-importance-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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