B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- return to origin rate for India e-commerce COD orders (2023)
In India, approximately 40% of all cash on delivery (COD) e-commerce orders are returned to origin (RTO).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PixelMattic
Primary
Tier C
https://godamwale.com/e-commerce-fulfilment-101-return-order-management/ ↗
Source Article
E-commerce Fulfilment 101: Return order Management - Godamwale
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Contributed By:
admin
Published Date:
April 19, 2023
In this blog we will talk about products returned to seller du…
Original Research
PixelMattic
· Original study ↗
Methodology
Cited as research by PixelMattic; secondary citation in Godamwale blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India e-commerce COD orders: 40% return to origin rate. Source: PixelMattic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-cod-orders-rto-rate
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<blockquote cite="https://lighthousedata.io/data/india-cod-orders-rto-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- return to origin rate for India e-commerce COD orders<br><small>Source: PixelMattic (2023) · <a href="https://lighthousedata.io/data/india-cod-orders-rto-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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