B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- bounce rate increase for Websites with load time up to 5 seconds (2020)
According to a Deloitte study, the bounce probability increases by approximately 90% when page load time takes up to 5 seconds.
- Approximation in original text ('ca. 90%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://www2.deloitte.com/content/dam/deloitte/de/Documents/about-deloitte/articles/milliseconds-mak… ↗
Source Article
Mehr Tempo für Webshops und Online-Portale mit hmmh und dem Speed Kit von Baqend
Mehr Tempo für Webshops und Online-Portale
In Deutschland wird inzwischen am liebsten online geshoppt1. Es bereitet allerdings beim Surfen in den vielen Onlineshops wenig Freude, ewig lang darauf zu warten, bis sich die angeforderte Webseite aufbaut. Eine Studie von Deloitte zeigt, dass sich die Abs…
Original Research
Deloitte
· Original study ↗
Methodology
Source: Deloitte study
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Websites with load time up to 5 seconds: 90% bounce rate increase. Source: Deloitte (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increased_bounce_rate_long_load_time
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increased_bounce_rate_long_load_time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- bounce rate increase for Websites with load time up to 5 seconds<br><small>Source: Deloitte (2020) · <a href="https://lighthousedata.io/data/increased_bounce_rate_long_load_time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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