B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- in video cta engagement rate for Vidyard's own video content (2023)
Vidyard has observed in-video CTA engagement rates reach as high as 30% on its own content when the CTA is highly relevant.
- Represents an upper bound ('jump as high as 30%'), not an average rate
- Conditioned on the CTA being super relevant to the video content
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier B
http://www.vidyard.com/blog/video-marketing-youtube-annotations/ ↗
Source Article
Leveraging teaser videos and YouTube annotations to drive traffic to your site [how to]
Original Research
Vidyard
· Original study ↗
Methodology
Maximum in-video CTA engagement observed by Vidyard on its own content when the CTA is highly relevant to the video content; represents an upper bound, not an average.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vidyard's own video content: 30% in video cta engagement rate. Source: Vidyard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-video-cta-engagement-max-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-video-cta-engagement-max-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- in video cta engagement rate for Vidyard's own video content<br><small>Source: Vidyard (2023) · <a href="https://lighthousedata.io/data/in-video-cta-engagement-max-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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