B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- in video cta engagement rate for Vidyard video content (2023)
Vidyard has observed in-video CTA engagement rates as high as 30% on their own video content when the CTA is highly relevant.
- Observed as high as 30% when CTA is highly relevant
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier A
http://www.vidyard.com/blog/crafting-a-targeted-emotional-response-to-drive-action-with-video/ ↗
Source Article
How Creating an Emotional Response Helps Drive Action With Video
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard's own content; CTA engagement when highly relevant to video content
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vidyard video content: 30% in video cta engagement rate. Source: Vidyard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-video-cta-engagement-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-video-cta-engagement-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- in video cta engagement rate for Vidyard video content<br><small>Source: Vidyard (2023) · <a href="https://lighthousedata.io/data/in-video-cta-engagement-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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