B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.3%
7.3% -- conversion lift for App icons A/B testing with color psychology (2025)
Color psychology in app icon A/B testing nudged conversion lifts up to +7.3%.
- Represents an upper bound ('up to +7.3%')
- Detail section attributes +7.3% to retained installs and +1.4% to CVR lift for the purple bills test
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (5)
REPLUG
Primary
Tier B
https://www.rplg.io/blog/icon-ab-testing ↗
Source Article
How Icon A/B Testing Drove +13.4% Retained Installs
Also cited by
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
REPLUG
· Original study ↗
Methodology
Color psychology (purple and green) nudged conversion lifts up to +7.3%.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
App icons A/B testing with color psychology: 7.3% conversion lift. Source: REPLUG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icon-ab-testing-color-psychology-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/icon-ab-testing-color-psychology-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- conversion lift for App icons A/B testing with color psychology<br><small>Source: REPLUG (2025) · <a href="https://lighthousedata.io/data/icon-ab-testing-color-psychology-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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