B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6% -- email marketing share for Polish digital advertising industry (Q1 2012)

Name: Email Marketing Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

Q1 2012 · IAB Polska

In Q1 2012, e-mail marketing accounted for 6% of the digital advertising market in Poland.

Cite this stat Share How we verify

Attribution: IAB Polska View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

Q1 2012

Entity

Polish digital advertising industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IAB Polska Primary Tier A

https://nowymarketing.pl/iab-adex-485-mln-na-reklame-online-w-pierwszym-kwartale-2012/ ↗

Confidence: 65/100 Vintage: Q1 2012 Channel: Cc Extraction

Source Article

IAB AdEx – 485 mln na reklamę online w pierwszym kwartale 2012 - NowyMarketing - Where's the beef?

Branża reklamy cyfrowej w Polsce nadal notuje wzrost. Pierwszy kwartał 2012 roku zakończył się wartością 485 milionów złotych, nastąpił przyrost roczny na poziomie 9%. Najpopularniejsza jest reklama graficzna oraz marketing w wyszukiwarkach (SEM), po 36%. Na kolejnych miejscach znalazły się ogłoszen…

Original Research

IAB Polska · Original study ↗

Methodology

IAB AdEx study conducted by IAB Polska and PwC

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Polish digital advertising industry: 6% email marketing share. Source: IAB Polska (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-adex-email-marketing-share-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/iab-adex-email-marketing-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email marketing share for Polish digital advertising industry<br><small>Source: IAB Polska (Q1 2012) · <a href="https://lighthousedata.io/data/iab-adex-email-marketing-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →