B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1.9%

1.9% -- email marketing share for email marketing in Poland (Q1 2019)

Name: Email Marketing Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-05

Q1 2019 · IAB Polska

In Q1 2019, e-mail marketing accounted for a 1.9% share of total online advertising expenditure in Poland.

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Attribution: IAB Polska View source

Lighthouse Research Team

Last verified: 2026-08-05 · How we verify data →

Source verified Evidence graded

Value

1.9%

Unit

Percentage

Data Vintage

Q1 2019

Entity

email marketing in Poland

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IAB Polska Primary Tier A

https://www.iab.org.pl/baza-wiedzy/iab-polskapwc-adex-wydatki-na-reklame-w-internecie-wieksze-od-tel… ↗

Confidence: 65/100 Vintage: Q1 2019 Channel: Cc Extraction

Source Article

IAB Polska/PwC AdEx: Wydatki na reklamę w internecie większe od telewizyjnych. - IAB Polska

W pierwszym kwartale 2019 roku w reklamę online zainwestowano 1,1 mld zł, dzięki czemu jej wartość wzrosła o 9% w porównaniu do analogicznego okresu zeszłego roku. Z dodatkowych analiz wspartych wynikami badania Starcom wynika także, że wydatki reklamodawców na internet stały się większe od nakładów…

Original Research

IAB Polska · Original study ↗

Methodology

IAB AdEx research

Methodology documented

Segmentation

Industryemail_marketing RegionEMEA RoleAll marketers Channelemail

Cite this stat

Plain Text

email marketing in Poland: 1.9% email marketing share. Source: IAB Polska (Q1 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-share-q1-2019

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<blockquote cite="https://lighthousedata.io/data/email-marketing-share-q1-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- email marketing share for email marketing in Poland<br><small>Source: IAB Polska (Q1 2019) · <a href="https://lighthousedata.io/data/email-marketing-share-q1-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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