B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- form completion rate increase for Hyundai test drive web forms (2026)
Hyundai saw a 28% increase in completion on their test drive request web forms in one market after optimizing with Exatom.
- Vendor case study quote
- Single market result
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Exatom
Primary
Tier B
https://exatom.io/blog/ ↗
Source Article
Blog - EXATOM
Hyundai web form optimisation
“The test drive request is a crucial moment — with Exatom we optimise it to the maximum, and in one market we saw a +28% increase in completion. Exatom is a crucial part of our analytics stack. The tooltips and benchmark data in particular make Exatom a very valuable pa…
Original Research
Exatom
· Original study ↗
Methodology
Vendor case study quote from Hyundai; single market form optimization result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hyundai test drive web forms: 28% form completion rate increase. Source: Exatom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hyundai-form-completion-increase-28
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<blockquote cite="https://lighthousedata.io/data/hyundai-form-completion-increase-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- form completion rate increase for Hyundai test drive web forms<br><small>Source: Exatom (2026) · <a href="https://lighthousedata.io/data/hyundai-form-completion-increase-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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