B
Evidence Grade B
Safe to Cite
Dated
51%
51% -- cost per click for Hyatt's Thompson Hotels brand (2021)
Attribution:
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
Source Article
Pinterest Helps Hyatt Reach New Kinds Of Travelers | Pinterest Business
HyattPinterest helps Hyatt reach new kinds of travelers
People travel down the funnel with Hyatt's Pinterest campaign
One of the best parts of traveling to a new city is experiencing new culture. But what if that experience started right when you walked into your hotel?
Hyatt’s Thompson Hotels brand…
Original Research
Pinterest
Methodology
Reduction in cost-per-click when both awareness and consideration stages were run together vs. awareness alone.
Methodology documented
Segmentation
IndustryTravel & Hospitality
Company SizeEnterprise
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Hyatt's Thompson Hotels brand: 51% cost per click. Source: Pinterest (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hyatt_pinterest_cpc_reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hyatt_pinterest_cpc_reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- cost per click for Hyatt's Thompson Hotels brand<br><small>Source: Pinterest (2021) · <a href="https://lighthousedata.io/data/hyatt_pinterest_cpc_reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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