B
Evidence Grade B
Safe to Cite
Current
59%
59% -- marketing roi increase rate for Salesforce switchers to HubSpot (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
232
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.hubspot.com/comparisons/pardot-vs-hubspot ↗
Source Article
Salesforce Agentforce Marketing vs HubSpot
Original Research
HubSpot
· Original study ↗
Methodology
Based on a survey of 232 HubSpot customers who switched from Salesforce, conducted in March 2026.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salesforce switchers to HubSpot: 59% marketing roi increase rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-salesforce-switchers-marketing-roi-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-salesforce-switchers-marketing-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- marketing roi increase rate for Salesforce switchers to HubSpot<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-salesforce-switchers-marketing-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.