B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- marketing roi increase rate for companies investing in data enrichment (2026)
Companies investing in data enrichment report a 15% increase in marketing ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Apollo
Primary
Tier B
https://www.apollo.io/insights/what-data-integrations-should-a-sales-intelligence-platform-support-o… ↗
Source Article
What Data Integrations Should Sales Intelligence Platforms Support? | Apollo
Your sales intelligence platform is only as good as the data flowing through it. If your platform ships without native connectors to your CRM, email, and enrichment sources, your team wastes hours on manual imports, duplicate records, and stale contacts before a single rep ever sends an email. Learn…
Original Research
Apollo
· Original study ↗
Methodology
Source: SalesMotion
Methodology documented
Segmentation
IndustrySaaS
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
companies investing in data enrichment: 15% marketing roi increase rate. Source: Apollo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data_enrichment_impact_marketing_roi
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<blockquote cite="https://lighthousedata.io/data/data_enrichment_impact_marketing_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing roi increase rate for companies investing in data enrichment<br><small>Source: Apollo (2026) · <a href="https://lighthousedata.io/data/data_enrichment_impact_marketing_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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