B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- repeat purchase increase for brands with retention-first marketing strategy (2022)
Brands that adopt a retention-first marketing strategy see an increase in repeat purchases of 20%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.appmysite.com/blog/discover-the-advantages-of-retention-marketing-for-ecommerce-and-make… ↗
Source Article
Discover the advantages of Retention Marketing for eCommerce and make the most of it - AppMySite
High acquisition costs, abandonments, decrease in sales, poor engagement rates, and all other such problems can have one common solution and i.e., a strong retention strategy.
Most smart and successful businesses have a retention-first approach and give more importance to it than acquisition.
Wonder…
Original Research
HubSpot
· Original study ↗
Methodology
Cited to a HubSpot report by AppMySite blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands with retention-first marketing strategy: 20% repeat purchase increase. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-retention-repeat-purchase-20
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<blockquote cite="https://lighthousedata.io/data/hubspot-retention-repeat-purchase-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- repeat purchase increase for brands with retention-first marketing strategy<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/hubspot-retention-repeat-purchase-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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