B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
87%
87% -- adoption rate for B2B marketers using email (2024)
87% of B2B marketers use email as a primary distribution channel.
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Lighthouse Research Team
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Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
HubSpot
Primary
Tier A
https://marketing.growthgear.com.au/content-marketing/how-much-does-email-marketing-cost ↗
Source Article
How Much Does Email Marketing Cost? 2026 | Marketing Edge
Key Takeaways
- Email marketing platforms cost $0/month on free tiers for under 500-2,000 contacts; paid SMB plans run $9-$300/month
- Budget 50-100% extra beyond your platform subscription for content creation, design, and list management
- According to Litmus's 2024 State of Email, email returns $…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Marketing Statistics
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
B2B marketers using email: 87% adoption rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-email-marketing-adoption
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<blockquote cite="https://lighthousedata.io/data/hubspot-email-marketing-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- adoption rate for B2B marketers using email<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/hubspot-email-marketing-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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