B
Evidence Grade B
Safe to Cite
Current
1.56%
1.56% -- click through rate for HSBC credit card mobile ad campaign by Near (Philippines) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.56%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Near
Primary
Tier B
https://mmaglobal.com/casestudies/location-audience-targeting-adnear-help-hsbc-promote-benefits-its-… ↗
Source Article
Location & Audience Targeting by Near help HSBC promote the benefits of its Credit Cards through Mobile Advertising
Original Research
Near
· Original study ↗
Methodology
Vendor-reported result from a location, audience and app-targeted mobile interstitial campaign on smartphones and tablets, targeting affluent users near premium business/residential districts and partner establishments in the Philippines; no campaign flight dates stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HSBC credit card mobile ad campaign by Near (Philippines): 1.56% click through rate. Source: Near (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hsbc-near-philippines-credit-card-ctr
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<blockquote cite="https://lighthousedata.io/data/hsbc-near-philippines-credit-card-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.56%</strong> -- click through rate for HSBC credit card mobile ad campaign by Near (Philippines)<br><small>Source: Near (2026) · <a href="https://lighthousedata.io/data/hsbc-near-philippines-credit-card-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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