C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
2%
2% -- website conversion rate for Hotel websites (2007)
On average, approximately 2% of hotel website visitors will make a booking.
- Stated as an approximate industry average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2007
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (6)
HeBS
Primary
Tier C
http://www.eventplannerspain.com/nieuws-events-Spanje/246/What-Hot-Internet-Marketing-Topics-are-on-… ↗
Source Article
What Hot Internet Marketing Topics are on the Minds of Hoteliers?
Also cited by
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The Cogent (thecogent.in)
https://thecogent.in/blog/digital-marketing-for-hospitals/
2026-09-17
Medical Marketing Specialists
https://medicalmarketingspecialists.com.au/grow-your-practice/digital-marketing/…
2026-09-20
2026-09-21
Original Research
HeBS
· Original study ↗
Methodology
Industry estimate cited by HeBS hospitality marketing consultancy
Methodology documented
Segmentation
IndustryHospitality
RegionGlobal
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Hotel websites: 2% website conversion rate. Source: HeBS (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-visitors-booking-rate-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hotel-visitors-booking-rate-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- website conversion rate for Hotel websites<br><small>Source: HeBS (2007) · <a href="https://lighthousedata.io/data/hotel-visitors-booking-rate-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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