B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- email volume reduction for Hotel Chocolat (2017)
Hotel Chocolat lowered the number of emails they sent out by 40%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
email-ladder.co.uk
Primary
Tier C
https://www.email-ladder.co.uk/case-studies-proving-need-start-email-segmentation/ ↗
Source Article
1) Hackett London
It has been proven that email segmentation increases open rates and click rates in turn growing your revenue. According to eMarketer, 39% of marketers saw vast improvements in open rates and 24% experienced higher revenue- when they segmented their emails. Personalising your emails and focusing on t…
Original Research
email-ladder.co.uk
· Original study ↗
Methodology
Single-company case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hotel Chocolat: 40% email volume reduction. Source: email-ladder.co.uk (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-chocolat-email-frequency-reduction
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<blockquote cite="https://lighthousedata.io/data/hotel-chocolat-email-frequency-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email volume reduction for Hotel Chocolat<br><small>Source: email-ladder.co.uk (2017) · <a href="https://lighthousedata.io/data/hotel-chocolat-email-frequency-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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