B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- completion rate for horizontal video ads (2018)
A survey by MediaBrix found that users only watch about 14% of horizontal video ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
MediaBrix
Primary
Tier A
https://blog.adobe.com/en/publish/2018/10/03/apac-marketers-flip-video-approach ↗
Source Article
APAC Marketers Flip Traditional Video Approach
APAC Marketers Flip Traditional Video Approach
Vertical video, produced in portrait mode, is providing a new angle on the way consumers view digital content, including advertising, via their mobile devices.
Vertical video, produced in portrait mode, is providing a new angle on the way consumers view…
Original Research
MediaBrix
· Original study ↗
Methodology
Survey by MediaBrix
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
horizontal video ads: 14% completion rate. Source: MediaBrix (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/horizontal-video-ad-completion-rate-media-brix
HTML Embed
<blockquote cite="https://lighthousedata.io/data/horizontal-video-ad-completion-rate-media-brix" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- completion rate for horizontal video ads<br><small>Source: MediaBrix (2018) · <a href="https://lighthousedata.io/data/horizontal-video-ad-completion-rate-media-brix" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.