B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- purchase intent lift for Honda (branded search, sponsored + organic presence) (2008)
Honda showed a 7 percent lift in purchase intent when appearing in both top sponsored and top organic search results for branded queries.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google with Enquiro Search Solutions, Inc.
Primary
Tier B
http://googleretail.blogspot.com/2009/01/brand-value-of-search.html ↗
Source Article
Google Retail Advertising Blog
Original Research
Google with Enquiro Search Solutions, Inc.
· Original study ↗
Methodology
Study conducted with Enquiro Search Solutions on branded queries with presence in both top sponsored and top organic results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Honda (branded search, sponsored + organic presence): 7% purchase intent lift. Source: Google with Enquiro Search Solutions, Inc. (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/honda-branded-search-purchase-intent-lift-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/honda-branded-search-purchase-intent-lift-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- purchase intent lift for Honda (branded search, sponsored + organic presence)<br><small>Source: Google with Enquiro Search Solutions, Inc. (2008) · <a href="https://lighthousedata.io/data/honda-branded-search-purchase-intent-lift-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.