B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- phone lead conversion rate for home services industry (2025)
Home services phone leads had a conversion rate of 46% during the call.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier B
https://pcnanswers.com/calls-vs-forms-leads-study/ ↗
Source Article
2026 Calls vs Forms Lead Study: Why All Leads Are not Created Equal
2026 Calls vs Forms Lead Study: Why All LEads Are not Created Equal
Table of Contents
Executive Summary
The Intent Gap: Why Calls and Forms Represent Different Buyers
Conversion Rate Benchmarks by Channel
Response Time as the Dominant Form Variable
How Each Channel Fails
The Revenue Impact Model
Ind…
Original Research
Invoca
· Original study ↗
Methodology
Invoca 2025 benchmarks across nine industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home services industry: 46% phone lead conversion rate. Source: Invoca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-services-phone-conversion-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-services-phone-conversion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- phone lead conversion rate for home services industry<br><small>Source: Invoca (2025) · <a href="https://lighthousedata.io/data/home-services-phone-conversion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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